It came as a surprise to me when I realized just how many people are missing a huge opportunity to track their content and to engage with a new audience.
When in content marketing and social media Twitter chats in the last few weeks, I’ve noticed that my most retweeted and favorited tweets are my tips on how to track content on Twitter. And when I met up with other social pros at an event this week, I heard about all the hashtags and key terms they search for. But they forget one of the most vital things to track: the URL.
That’s right, you want to have a Twitter search set up for your URL. Why? Because every time someone links to your content, they won’t necessary use your hashtag or mention you. In fact, most of the time they won’t!